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Less Clutter, More Connection: Why Clean Design Keeps People Engaged Meaningful design follows a clear vision. Good design isn’t about putting more information on a page. It’s about making the right information easy to find, understand and remember. We’re surrounded by visual noise every day. Advertisements, social media posts, emails, websites and brochures are all […]

The Never-Ending Marathon: A Graphic Designer’s Tale of Chasing Technology Remember the good ol’ days when being a graphic designer meant owning a sketchpad, some markers, and a half-decent sense of color theory? Ah, simpler times! Today, the life of a graphic designer is like running an endless marathon on a treadmill that keeps speeding

Why your Presentations suck! We’ve all been there. Stuck in a meeting or conference where the presenter is about as engaging as a barrel of monkeys …without the barrel …or the monkeys. You stare blankly at the screen hoping secretly that someone would pull the fire alarm and imagining something unfortunate happening to the speaker.

What you need to know about freelancers. Freelancers.  The envy of many an office worker.  Yes, we rarely have to sit in morning traffic.  We can work from our couches.  While wearing our pyjamas.   With the dog snoozing next to us.  And while all of this does make a pretty awesome work lifestyle, where we

Embracing Flexibility: Why Working with a Freelance Designer Trumps In-House and Agency Options In the ever-evolving landscape of design, the choice between a freelance designer, an in-house designer, or a design agency can significantly influence the trajectory and success of your project. While each option has its merits, there’s a compelling case to be made

The Logo Odyssey: A journey along the path to Brand Identity. Welcome, brave adventurers, to the exhilarating journey of logo creation – a quest filled with twists, turns, and more Adobe Illustrator shortcuts than you can shake a stylus at. Join me, fellow travelers, as we embark on this epic odyssey through the wondrous world

Make the logo bigger… Make the logo bigger… Nothing makes us cringe more than when we’ve designed something clean and classy and then you say those 4 dreaded words. I regularly get clients asking me to ‘make the logo bigger’. Everybody wants maximum exposure when advertising their brand, but here’s a few things from marketing

White space is good! White space is good. It just is. Trust me. Let’s elaborate for those not in the creative industry on why white space is absoultely necessary. So many times I’ve had a client love the design of a brochure or advert but then follow on with ‘why is there so much unused

Graphic Designers: The Wizards of the Creative Realm. In a world where pixels dance and colours sing, there exists a breed of creatives who wield their magic wands (read: styluses) with unparalleled finesse. Yes, I’m talking about graphic designers, we, the modern-day wizards of the digital realm. But let’s not romanticize the life of a